I think holidays are one of the easiest ways to advertise. Candy bags or mugs with candy given out for free with business card. These days free stuff for people, is a nice thing. Also if you give them out by hand with smile, shows how much more you care.
I know an agent, she does Easter egg for kids. She does it in her farming area. I think that is fun and great for kids in the neighborhood. Also gets you involved with the community. So like I said holidays for it.
It’s a good way to get exposure. Holidays give you themes and easy ways to plan how to advertise yourself around that time.
Advertisement is another way to lead gen and get yourself out there. One thing you have to make sure is when you first start keep advertisement cost low. Flyers make them yourself. Find out you agencies advertisement policies and make sure it meets to code for it.
The less money spent the better. That way you aren’t wasting money you may not get back. I do different things. I do flyers. I blog which doesn’t cost me anything really. I also do candy bags around holidays and such. I try to have a specific niche where I give out the bags.
Business cards I get from vistaprint and they get here pretty quickly. Really good price too. Bigger doesn’t always mean better.
Cold calling can get expensive since it may be a service and remember all agents that pay for that service has access to those numbers.
So remember sometimes simple and creative is all you need.
Lead generating. May be what I may call the one thing I probably don’t like much in this industry. Yet it is so important.
A lot agents do cold calling. Some still do the door to door visits. More likely in the warmer months to come depending where you live. You are going to spend a few hours a day for this.
So find what works best for you. You want to be confident and comfortable in this job. Don’t feel like you are forcing it or uncomfortable. People will sense that.
It took me a while to fine out what good way to lead gen. And always remind your friends and family. That’s another way to lead gen.
Once you are with a company and sign on with them. Depending when it falls after or before after your birthday lets you know when you have to renew your license. The first year may be even up to 2 years.
I have until 2018 cause I signed on right after my birthday in 2016. Which is nice means I don’t have to worry about renewal fees for a bit. You will take thirty hour class basically. Three hours is LARRC and the other 27 hours is brokerage and such. Mostly taken online. I have taken a LARRC class. Also I was lucky an agent from another company was offering it for free. CE stands for Continuing Education.
Make sure you have your elicense set up to your work email. It’s the one you check the most in life I have noticed. That way when you start getting the reminders that your renewal is coming up.
You have until the end of your birthday month to renew. If you don’t you can not practice any real estate business until you do.
You will meet a few teams in your office or another firm. Teams can consist of principal broker, listing/buyer specialist, transaction coordinator. It’s nothing to be intimidated by. For some like to work with teams while others be the lone wolf.
I want to eventually get on a team. They also help a lot and such. Having a transaction coordinator can be helpful since they take care of documents and such. Also some have assistants who help them out. But if they are unlicensed assistants they can only do so much and tell you so much.
So you will come across a bit while in the business. You will meet lots of people.
Specialist…. There are quite a few out there in our profession. We have commercial, listing, buyer, and foreclosure, to name some.
Most specialist in the listing and buying field are on teams. Because one agent on the team can handle all the listings while the other takes care of the buyers. It’s a good deal for someone who only wants to work one side.
I want to be a buyer specialist. Like I’ve said before I enjoy helping someone find their new home. It’s what got me interested in this field of work. I don’t mind listing but I prefer the buying side of it.
Just like foreclosure agents can be just regular agents. They just know how to work with foreclosure homes. There’s no schooling on the side. These agents take the initiative to research on their own to learn what goes through dealing with a foreclosure home.
Commercial agent, same there is no schooling. Commercial agents normally just deal with commercial properties. You can find commercial guys also on a team or on their own. So if you get clients that are looking commercial and you don’t feel confident, don’t be afraid to refer them over or ask for help. There will be most likely at least one commercial agent in your office.
One thing you should always memorize: the contracts. Listing or buying unless you are a specialist. But still good to know both. The contracts are pretty simple. To me the buying contract is the easiest to learn.
Just if you have time once a week go over it. Also looks great with your clients that you know it. Even if you are new, then study it daily. There’s no fault in asking for help understanding something on the contract from another agent.
Also learn where your client will have to sign and initial. Practice signing docs however you can. I use our online system and print out to practice. I don’t know how other companies do theirs but I know how Keller Williams does theirs since I am part of the Keller Williams family in Albany Oregon.
I enjoy doing buyer contracts especially. I like the feeling of helping someone find their home. I don’t believe it’s just a house but their home. My clients trusted me to help them with one of their biggest financial purchases in their life.
In the real estate business always in the past, you see business attire. Suit, tie, and all for guys. While ladies dresses, skirts, or the power suit. These days it’s still that way but some agents also go by clients.
The weather up here in Albany Or, can be tricky. We have all four seasons. We have a winter that is chilly and sometimes brings snow and ice. Spring we have rain and sunshine. Summer is getting hot and sunny. Fall we have the change of color and some rain.
Dress to be comfortable. Dress to impress. If you wear jeans wear a nice top. You can tell about how to dress after your first meeting with clients. I have agents who wear shorts during the warmer months. I wear dresses during the winter with leggings.
Also with first meetings no matter what I have my arms covered. I have a tattoo on my lower left arm that can be seen if I have my sleeves rolled up. it’s just out of courtesy because not everyone is a fan of them. Just like I’m more casual than straight business in clothes.
So just figure it out and see where you are comfortable.
As an agent, I noticed I forget days more than ever. And us agents quite a bit ask what day it is. We have multiple calendars. I mean we are always around our phone and these days they are smart phones. Which means they have a calendar. But yet sometime during the day we will ask what day it is.
Our job once we get contract going we have dates to supply our clients and we can be on top of that but it can get overwhelming depending on business. Also in your down time days bleed together.
I myself use a phone, daily planner and any calendar I can check around home or office. My daily planner has every thing in it from dates to times. Becomes your best friend. Some use a giant calendar in their office. I like planner cause I can carry it. And have more details than my phone.
Also make sure to keep your client up to date one everything. They only have so many days to do things. And make sure you understand difference between calendar days and business days. Those do make a big difference.
Relationships?! Not the type you may be thinking of. Our job is built on relationships. Be it with lenders, title companies, coworkers, clients, family, or friends. Always keep in touch with everyone.
Make sure to always remind them you are in the business. If they are family and close friends, give them some of your business cards. These relationships is going to be your biggest asset in this job.
Lenders if you refer people to them may refer back. See there is a point to it all. Make sure to always make connections and grow them. Make friends. This job is all about socialism basically. So make sure you like people. And if you don’t learn. Get out of your comfort zone and put yourself out there.
It’s daunting thinking of it that way but you will grow and become a better person in a way. Become a new you but still be you. Don’t be afraid of it.